Can I call you VS? I think the endless amounts of money I’ve spent in your stores and once-Angel-holding-card-member gives me that right. I hope this message finds you well. I know that you are super busy sending out magazines to every household in the world of your catalogs even when they aren’t subscribers (is anyone besides college fraternities?) with your gorgeous models so perfectly Photoshopped (check out this great site to see some really botched up Photoshopped images: The Illusionists). But I’m hoping you could indulge me a bit…
In my twenties, I lived for your stores (and your online shopping). I couldn’t wait for the swimsuit issues to come out. I bought at least five swimsuits every issue. I received a pair of flannel pajamas every year for Christmas (and matching slippers!). I had what felt like a never-ending supply of 5 for $20 panties. I even enjoyed your semi-annual sale commercials where the British lady would tell me how “bras and panties are up to half off”. I owned pretty much all of your PINK sweatpants and a large majority of your workout clothes too. Let’s face it, I was one of your VIP customers.
But now, I’m a mom. And that doesn’t mean that moms can’t shop at Victoria’s Secret, it means that as a mom of a one-year-old daughter, I never want her to. So please…PLEASE target the appropriate age demographic for your stores. As a thirty-something-year-old, do you think PINK targets me? Do you think PINK targets anyone besides teenage girls? Because that’s just what we need, more teens wearing slutty lingerie. Why not? Isn’t there a shortage of teen pregnancies these days? And yes, I understand the act of having sex isn’t consummated through lingerie but what else are your ads/stores/ridiculously young half naked models promoting? Because it’s not a slumber party! And don’t even get me started on your holidays commercials…
I value your need to conform. I really do. You need sales and young girls need…what would you call it? Confidence? Yes, young girls need confidence. They need to feel good about themselves so let’s push bras and underwear (I LOATHE THE WORD PANTIES!) on them. Better yet, let’s make a brand called PINK and make it all ‘cute’. Oh and let’s add some sports/university lingerie too because that’s important for college girls, having their university or some ‘cute’ saying about their university plastered across their ass. I’m embarrassed to admit I have a sleep shirt by PINK that says “I’ll show you mine if you show me yours.” As a wife, it could maybe pass as cute, maybe…if you’re newly married and under the age of twenty-seven. But as a high school or college student, it’s not cute. It’s degrading.
Women want more respect. They want to be treated as equals with men. But when is the last time you saw a man wearing underwear that said “come and get it” or “pay attention”? Why are women expected to be sexy all the time and why do we encourage it?! WHY? The selfies, the duck face photos, the bikini shots, the boob shots….what the shit?!
I mean seriously, what the shit?! The problem is we’ve all done it. We have. You took a selfie or a bikini photo at some point in your life. And if it was recently you probably posted to Instagram, Facebook, Twitter or Snapchat. However, if we cannot respect ourselves then how can we expect others to?
There must be a start and Victoria’s Secret you are it. Stop advertising to young girls! Just stop. Being sexy at sixteen isn’t cool, it’s called a bad reputation. No one under the age of eighteen should be in your store without a parent. PARENT!!! There should not be high school girls shopping with their boyfriends at your stores! Don’t you find a problem with that? Oh wait, you don’t. You just want sales and everyone to salivate over your televised fashion show which is pretty much the Miss America Pageant in lingerie…ok, now walk and wave…watch those wings, Angels!
Don’t get me wrong, your models are stunning. They really are. But that’s not my problem. It’s how you advertise them. It’s the marketing strategy you have targeting young girls. It’s calculating. It’s corrupt. It’s cruel. Because the thing is, we need young women to gain confidence without having to expose any of their body parts. We need young women to feel beautiful without changing who they are. And if we continue down this rabbit hole, it’s only going to get worse. What happens when eleven and twelve year old girls are shopping at your stores? Will you be comfortable selling them lingerie? What if it was your daughter? If you are Victoria’s Secret then where are the women in your company? Because there’s no way in HELL there are moms pushing for these kinds of ads, especially if they are moms of teenage daughters. And let’s not forget how Photoshopped your pictures are! WE ALL HAVE FLAWS! That’s what makes us human. These images are such a distorted version of reality! What are we really teaching here? That nothing is real? Sure seems like it…
The sad reality is you won’t change…but I will. I will stop going into your store. You’re not the only place that sells bras and underwear (for anyone interested Gap Body makes bras that are way more comfortable and last longer than VS). I will continue to throw away your catalogs and coupons. I won’t miss you. Not one bit. And as my daughter grows up, I will tell her everyday how beautiful she is. And when we walk by your stores I will tell her that nothing in there will make her beautiful and to always remember that. It must be easy for you to sleep at night. You can’t ‘control’ who makes purchases in your stores and it’s not your ‘fault’ if someone misinterprets the brand you’re representing. Frankly, I don’t know what you’re representing but it’s not self respect and it’s definitely not about giving young girls confidence.
Thanks for listening and do me a favor, save a few hundred trees and never send me another catalog again.
A mom who loves her daughter more than you could ever understand.